Patrick R. Dunn
Patrick R. Dunn | Author, Speaker & Founder of Vianarra. Thirty years leading operational crisis teams, with the narrative training of a storyteller and a National Park Service ranger behind it.
Two kinds of work
Vianarra — hospitality storytelling
For winery owners, boutique hotels, and independent restaurants. Guest experience audits and staff workshops that turn a property’s real story into repeat visits, wine club conversions, and a welcome that holds under a rush.
Operational leadership & keynotes
For associations and corporate teams. High-stakes leadership drawn from thirty years running crisis operations across four continents. Readiness, not wellness.
About Patrick R. Dunn
Patrick R. Dunn spent thirty years running operational crisis rooms across four continents, through 9/11, Hurricane Katrina, and Hurricane Sandy. Before that he was a National Park Service interpretive ranger, where he learned to read a room and connect people to the landscape in front of them. He trained in narrative craft at the University of Maine under Stephen King and the folklorist Sandy Ives. Today he's a WSET Level 3 certified wine professional based in Sparks, Nevada, and the author of Stop Leading on Empty. He works with the properties and audiences that want real readiness and a story worth defending on the floor.
Stop Leading On Empty
Patrick's book on leading when you're running on fumes. Presence, purpose, renewal, and service, written for the people who have to hold the standard when everything is under pressure. Published by Archway / Simon & Schuster, April 2026.
From the Stories
Patrick writes weekly about hospitality, wine country, and leadership. A few recent pieces:

Why the Reserve Pinot Comes Out at 3:45
A tasting room host who opens something off the menu is doing one of two things, and no depletion report

The Last Four Bottles
The party was on a Sunday in the middle of July, out on the lawn behind the tasting room, the

The Saturation of the Map
The crease on the paper splits down the middle of Dry Creek Valley first. By three on a Saturday, the
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